Tuesday, November 18, 2008

What is Live365?

Live365 is revolutionizing the way that Internet radio is broadcast. For broadcasters, Live365 offers a suite of software tools and provides bandwidth and storage space on its servers. For listeners, Live365 provides a way for them to sort through broadcasts and set preference options. Live365 also brings together the broadcasters and listeners in online communities, such as message boards and chat rooms. The company makes entry into the world of Internet radio fast and simple. Live365.com’s Internet Broadcasting ToolsLive365 offers several broadcasting methods for its broadcasters, ranging from live feed from their computers to stored feed from audio files that broadcasters have uploaded to Live365’s servers. The company also offers relayed broadcasts that originate on another site but can be listed in Live365’s broadcast directory. Live365 offers two main broadcasting services:
• Broadcast365 is a commercial service for organizations, educational institutions, business, government or other groups that want to host broadcasts from their Web sites. The service creates a customized play list that pops up in the user's browser window. From the organization's Web site, users can choose from the play list and listen to an Internet radio broadcast. Sites are included in Live365’s directory, providing access to listeners in 100 countries. Broadcast365 customers also have access to listener data. Broadcast365 comes in basic and premium versions at varying prices to meet the needs of different organizations.
• Studio365 is for individuals who want to create a personal Internet radio station. This suite of tools gives broadcasters the opportunity to create and stream a 24-hour broadcast. It also provides the bandwidth and storage on Live365’s servers so there's no need for a continuous Internet connection. Broadcasters can create and upload MP3 files using Studio365-Loader, a software application that allows a broadcaster to upload MP3 files into an individualized music library. The broadcaster can access the files for an Internet radio broadcast. Versions of Studio365-Live allow broadcasters to broadcast live from their computer. Broadcasters can change play lists live on the air, add live voice between songs, or broadcast live talk shows or news. Live365 also provides legal support regarding royalty payments and fees. For all programs transmitted to the public exclusively via the Live365.com Web site, Live365.com has paid the necessary royalties and fees on behalf of its Internet broadcasters. Live365.com secures all U.S. musical composition sound recording performance royalties through its licenses with the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI) and the Society of European Stage Authors and Composers (SESAC). Live365 also provides other legal guidelines and advice for its broadcasters in keeping with the Digital Millennium Copyright Act, recent legislation enacted by the U.S. Congress.

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