WorldSpace

So far, WorldSpace has been the leader in the satellite radio industry. It put two of its three satellites, AfriStar and AsiaStar, in geostationary orbit before either of the other two companies launched one. AfriStar and AsiaStar were launched in October 1998 and March 2000, respectively. AmeriStar, which will offer service to South America and parts of Mexico, is not yet scheduled for launch. Each satellite transmits three signal beams, carrying more than 40 channels of programming, to three overlapping coverage areas of about 5.4 million square miles (14 million square km) each. Each of the WorldSpace satellites' three beams can deliver over 50 channels of crystal clear audio and multimedia programming via the 1,467- to 1,492-megahertz (MHz) segment of the L-Band spectrum, which is allocated for digital audio broadcasting. The United States is not currently part of WorldSpace's coverage area. The company has invested in XM Radio and has an agreement with XM to share any technological developments. WorldSpace is going beyond one nation and eyeing world domination of the radio market. That might be overstating the company's intent a bit, but WorldSpace does plan to reach the corners of our world that most radio stations cannot. There are millions of people living in WorldSpace's projected listening area who cannot pick up a signal from a conventional radio station. WorldSpace says it has a potential audience of about 4.6 billion listeners spanning five continents. WorldSpace broadcasters uplink their signal to one of the three satellites through a centralized hub site or an individual feeder link station located within the global uplink beam. The satellite then transmits the signal in one, two or all three beams on each satellite. Receivers on the ground then pick up the signal and provide CD-quality sound through a detachable antenna. WorldSpace satellite receivers are capable of receiving data at a rate of 128 kilobits per second (Kbps). The receivers use the proprietary StarMan chipset, manufactured by STMicroelectronics, to receive digital signals from the satellites.