Never mind that the advertising market looks bleak.Google still wants to build its share of what little brand advertising there is these days.The company already sells graphic and video advertising on some sites,but so far it has not achieved anything close to the share of these markets that it has with text advertising.
On wednesday,Google has launched its long delayed Adsense for games, a network that will place ads inside the sort of casual time-wasters that are popping up on many sites.
On wednesday,Google has launched its long delayed Adsense for games, a network that will place ads inside the sort of casual time-wasters that are popping up on many sites.
The ads can be text,graphic or video, but Google believes that the format will be particularly appealing for 15- and 30-second television commercials that are inserted before the game starts, in between levels or after it is over.
Adsense for Games is a product that google has been working on for some time. In february 2007 ,it bought Adscape, a start up with technology meant to insert ads into video games.And it mentioned the service at a conference a year ago.Mr Oestlien said it look a while to integrate Adscape into Google's technology.
For the text and graphic ads Google will also look at the context of the game and the page it is on for clues that might indicate whether some of the ads targeted by keyword are appropriate.
Adsense for Games is a product that google has been working on for some time. In february 2007 ,it bought Adscape, a start up with technology meant to insert ads into video games.And it mentioned the service at a conference a year ago.Mr Oestlien said it look a while to integrate Adscape into Google's technology.
For the text and graphic ads Google will also look at the context of the game and the page it is on for clues that might indicate whether some of the ads targeted by keyword are appropriate.
No comments:
Post a Comment